There are numerous people in Brazil who are excited about the overall direction of the economy. Over the past few years, economic growth has been high and investment activity is starting to increase. One of the most important aspects of facilitating economic growth is banking. At one time, the banking industry in Brazil was simply not meeting the needs of customers.
Luiz Carlos Trabuco Cappi was the CEO of one of the most prominent banks in Brazil. Although he recently announced his resignation, he still made a positive impact on the company. When he took over at Bradesco, the company had high levels of debt and no vision for the future.
Early Career for Luiz Carlos Trabuco Cappi
Becoming CEO of a massive corporation is not easy for anyone. Luiz Carlos Trabuco Cappi had to work hard throughout his career to get where he is today. He took on a lot of tough jobs, but he was eventually able to obtain the experience needed.
He grew up in an area where the closest bank was miles away. His parents were poor farmers, and they could not provide what they needed to for him. He decided that he wanted to attend college in University of Sao Paolo, and he worked multiple jobs in order to achieve that dream. There are a lot of people who love reading his life story. He is the type of person who will always encourage you to work harder in your life.
Before taking over at Bradesco, he had to think about the job offer. There were many people leaving Bradesco due to the bad work culture. Not only that, but the company was declining in terms of both sales and profits. He finally decided that it was an opportunity that he could not pass up.
Changing the Culture
One of the great things about Luiz Carlos Trabuco Cappi is that he changed the culture at Bradesco. One of the first changes he made was to increase the compensation of workers. He felt like the pay was too low relative to the rest of the industry. This is one of the reasons why turnover was so high at the time.
After this change, the attitude of many workers improved. He also made investments in the company to make workers more productive. Not only did this increase their job satisfaction, but it also helped workers make a positive impact in the lives of their customers.
Another major issue facing Bradesco was high levels of debt. Many banking companies have debt on the balance sheet. However, relative to the amount of income coming in, Bradesco had way too much debt. Luiz Carlos Trabuco Cappi worked on a payment plan to reduce the amount owed over a period of several years. The company is now in a much better financial position because of this decision.
Luiz Carlos Trabuco Cappi has a lot of great plans for his future. Although he will miss working at Bradesco, he is excited about investing in other areas of his life. He made a lot of mistakes during his time as CEO, but he was able to improve the company through hard work and innovation. He will be missed by many people who work there.
The bank is currently searching for the next CEO internally.
Search more about Luiz Carlos Trabuco Cappi: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/